TARGET MARKET

Today is just a non-book day for me. Some days are like that - nothing really constructive to say other than be sure that you are clearly targeting your market. Who specifically is your audience? Who will actually buy your book, and that's different from who needs it. I know that everyone needs my healthy lifestyle cookbook, but who will actually buy it? - only people who are willing to make some simple changes in their lives. Not everyone is willing.

Cheers,

Denise