If you're Canadian, and even if you're American, the media is buzzing about a certain person named Ann who is speaking at Canadian universities, promoting her anti-racist books. The students in Ottawa protested so much that she had to cancel her engagement, but, because of the protest, international media is all over the issue thus proving that there is no such thing as bad press. The speaker will be in Calgary today, followed by international papparazzi. Wow. She will definitely sell books now.
So, if you want to get media attention, create some controversy. Think about the content in your book and if you can give the media something to talk about, send out news releases that make people take sides. Tie into current events and issues. The media loves it!!!
Denise
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