You may think of the buyer as the person on the internet or the person in the book store. Of course, they are very, very important but they buy one book at a time.
The buyers that you need to impress most are the big guys: corporations, foreign rights agents, charities, local businesses, associations, etc., etc. In other words, the organizations that buy in large volume - nonreturnable. That is where you will make your money.
Book stores and media can give you fame but volume buyers can make your bank account grow.
The importance of a professionally designed book (both inside and out) cannot be stressed enough.
To quote a cliche, people do judge a book by its cover.
Denise
www.inktreemarketing.com
www.publishacookbook.com
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