To begin, what many authors and small publishers do not understand is this: a publisher is just another widget manufacturer. The only difference between a book and a vacuum cleaner is that one is made of paper and someone has filled the pages with words, while the other one is made of metal and picks up dust. In the final analysis, though, a book is a consumer product, just like a vacuum cleaner.
Sales is what it's all about.
Every book and every vacuum cleaner requires a marketing and publicity plan, just like any other product that is sold online or in a retail location. Someone is required to manage the marketing and publicity. If you are the publisher, you are the head of the sales team and sometimes you are the only sales person.
Many times I have heard authors say, "I just want to write. I don't want to do publicity and I want someone else to sell my book." Sadly, then, your book will not sell. If no one knows about it, no one will buy it. Your most important role as an author is as a promoter. People want to hear about you. People want to see you. People want someone to tell them why they can't live without your book.
The long and the short answer to who will sell your book is - YOU.
Denise
www.inktreemarketing.com
www.publishacookbook.com
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