#MediaInterviews

My son commented that he recently attended a media training seminar. My reply to him was, "The most important thing to do in an interview is to take control of the interview." He replied that was what the media coach instructed - dominate the interview.

Having been there many times, I can attest to the sage advice. It is amazing how often the interviewer has not researched you or your topic, or has no real understanding of your message, so the questions drift off topic or the questions do not point to your missive. You have to answer a question in a way that directs the conversation. This is especially true when the audience can call in. Many people just want to promote their own agenda. 

You can take control by saying, "I really can't comment on that, but I can tell you ......"

After one or two media sessions you will get a feel for it and begin to enjoy the process. It's very satisfying to connect with your audience.

Denise


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