You can use words such as "free" but don't say that that you will offer a discount on whatever you have to offer or that you are reminding them of something. That just ensures a quick trip to the delete folder.
Be sincere but don't use the same words in the subject line, even if you have a conversation bouncing back and forth. Keep the subject matter current.
Denise
www.inktreemarketing.com
www.publishacookbook.com
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