#BookSponsors#HookBookToProduct

So many authors think of books as art, but even novels are a commercial product. The goal of publishing a book is to sell it. That makes the book a product of a business, with profit being the goal. Art is business.

Since the goal of publishing is to sell and make money, the author and the publisher must think of creative ways to sell the book. There is the all-important traditional route of selling to book stores, but there is the nontraditional route of selling to bulk buyers.

A good way to find commercial markets is to hook up with a product. This works especially well with nonfiction but it can also work with a novel. For instance, part of the story could take place at a hotel, resort, restaurant, cruise ship, or the character(s) could use a particular product. 

It's all up to your imagination and to you ingenuity.

Denise


www.inktreemarketing.com
www.publishacookbook.com