COMMUNICATING YOUR MESSAGE

Wow, time flies by when you're having fun. I just can't get at this sitting down to blog on a regular basis because there are already so many commitments in life. Do you find that? Computers and internet are so great in so many ways, but they also consume much of one's life. I don't know if that's good or bad...

Anyway, what I want to talk about is goals. So many authors ask me for advice on marketing their books but upon questioning them, I find that they do not know how to quickly communicate what their book is about nor what it will do for the reader.

When you are marketing your book, people will ask you all of the time what your book is about and you need to be able to give them a 25 word or less quick synopsis. When you are asked why you wrote the book, you need to respond with a 25 word or less story. If you don't convey the book's content and your story quickly and concisely, you have just lost your audience.

Here's what I suggest: write an essay that explains your motivation for writing the book. What was your inspiration? What will the reader gain by reading your book? Take as much time and paper as you need. Let your passion shine through.

Then, begin the editing process. Condense what you have written by half, then by half and so on until you have several 25 word or less sound bites that define the book, that tell your story and that clearly communicate how the book will improve the reader's life.

Let me know how you do.

Denise