If you don't let people know that your book exists, very few will buy it. People hear about books and talk about books before they buy.
Traditional media is very important but electronic media is the new star. Use it.
One way is to have a newsletter on your website. There are benefits:
- Keep your fans updated on the topic of your book.
- Keep your fans interested in you.
- Establishes you as an expert in your genre.
- Attract hits on your website by posting the newsletter to it - search engines look for frequent new material.
- Gather email addresses so that you can add them to your mail-out list - useful when you publish another book.
- Alert your list to new developments.
Nothing worthwhile is without work.
Denise
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