Sunday, March 24, 2013

#WhoBuysKidsBooks

If you ever wonder about who buys kids' books, wonder no more. According to Publishers Weekly (www.publishersweekly.com), 74% of childrens' books are purchased by women.

You might wonder why that is of importance to you. If you are an author or a publisher of books for children the matter is of huge significance. 

The biggest challenge in publishing a book is the accurate targeting of your audience. You might think, in this case, that your target is the kids. Secondarily, that is so but primarily it is the buyers of the books. 

How often do kids go shopping  on their own for a book? Very seldom, if they are under the age of 10. 

Therefore, the book that you publish must appeal to the buyers: moms, grandmas, aunts, cousins, friends and so on as long as they are female and of the age to buy on their own. 

Never forget to write for your target audience.

Denise


www.inktreemarketing.com
www.publishacookbook.com



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