The challenge is that you are seldom dealing with the business side of the media organization. Book reviews come under Lifestyle or Arts. Unfortunately, editors are not financial people, so their grasp of what will increase sales for them is way down their list of priorities.
That is your challenge. You have the task of pleasing their audience, which will attract reader interest, which will increase the publication's sales, which will make them remember you.
By having great success with one publication, you now have a good track record which you add to your media kit. Other publications will read your good review(s) and will also want to feature your book. Good reviews will increase your sales.
It's all a money game - and money talks.
Denise
www.inktreemarketing.com
www.publishacookbook.com
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