Below is a quote from a Publicist. He is absolutely correct. Know your target audience (a.k.a. buyers) before you publish your book.
Am I your target audience? Is my wife? My son
or daughter, my father or mother? If you don’t know who your audience is, how
can you sell it anything? A fitness trainer saying that his market is
overweight people is not specific enough. Is it overweight men or women? By how
much are they overweight? How old are they? What are their biggest challenges?
What are their hopes for the future? Trainers use different methods for
different people … and marketers do the same. Ask yourself questions like these
to find your ideal audience.
~Steve Harrisonhttp://www.reporterconnection.com/
Denise
www.inktreemarketing.com
www.publishacookbook.com
No comments:
Post a Comment